Wouldn't you know it? Microsoft has a special place just for us. After all, the Big Boss is +50 himself now. Have a look at MSN Lifestyle: Boomers, a micro-site developed by Microsoft.
Do you find the pickings there as sparse as The Boomer Beat does? Microsoft, just pretend Bill Gates plans to be a frequent visitor to the site himself. (Isn't he supposed to be retiring soon?) Is that all you would deliver? Would Bill find it worth anything more than a few or occasional clicks? Answer: No.