From the "Just Noticed" Department

Jay Advertising is launching a separate creative unit within the agency called Passageways dedicated to building brand loyalty among Baby Boomers.

Often overlooked in companies' media targeting and messaging, Baby Boomers actually control nearly half the nation's disposable income and almost two-thirds of the wealth. Nevertheless, analyses indicate that companies target only about 10% of their media budgets toward this biggest spending demographic.

The news release continues here...

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