The Boomer Beat (v46.64)

The Boomer Beat is a wayfinding station for the now "young at heart." Specifically targeting the well-known demographic population termed the baby boomers, The Boomer Beat hopes to serve as a nexus of news, information, links, tips, advice and even more for those born in the years 1946 through 1964. Although we may not always have the answers, the asking of questions is welcomed and encouraged.

20071005

Tommy Telephone (b. 1947)

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Tommy Telephone , a Baby Boomer cartoon character animated in 1947, shows us how to build a then state-of-the-art telephone by assembling it...

Blog: The Savvy Boomer

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Please allow The Boomer Beat to introduce you to one of the best Baby Boomer blogs it has found to date, The Savvy Boomer . Take some time ...

Harley-Davidson, Women--and Wrinkles?

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As previously noted, marketers seem a bit uncertain about how to target and pursue the huge Baby Boomer demographic. Tailoring Messages to a...

Baby Boomers Online, But Not Socializing?

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They have never really figured us out, and still cannot. (They? Marketers.) In the rapidly expanding world of online social networking, ...

FakeChecks.org

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By now, we should all know about the infamous Nigerian money scams. However, as P.T. Barnum duly noted a century ago and which still applies...
20071002

The Perspectives Project

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Excerpted from the press release : The Perspectives Project, part of SocialMaturity.com , is an outreach program designed to enable those of...

"The Boss" (a.k.a. Bruce Springsteen)

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Bruce Springsteen has become an American music icon. I saw his Born To Run tour way back in 1975, the same year he appeared on both the cov...

Obit: "Miss Moneypenny"

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Although not a Baby Boomer herself, what self-respecting Boomer doesn't know who Miss Moneypenny is? As you may recall, she appeared in...

"How Baby Boomers Tap Nest Eggs To Fund Ventures"

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The Wall Street Journal has an informative article about how some Baby Boomer entrepreneurs are using their nest eggs to start their own b...

"On The Road" [again]

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Jack Kerouac's seminal work, On The Road , turned fifty years old last month--verifying its status as a Baby Boomer in its own right. A ...

"Boomers Leading Change"

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In news from Colorado, a Baby Boomer haven: In the 60s they changed the world. In their 60s they may do it again. Boomers Leading Change is...
20071001

Linux for regular people, not just geeks. (Wubi)

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Many Baby Boomers somehow missed the boat on the whole personal computer thing. (Admittedly, that one still boggles The Boomer Beat . After ...
20070928

From the "Just Noticed" Department

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Jay Advertising is launching a separate creative unit within the agency called Passageways dedicated to building brand loyalty among Baby Bo...

Tylenol Pain Poll

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In research sponsored by Tylenol, results from a new national “Pain Poll” survey of 50-something baby boomers (age 49-55, n=1026) showed tha...
20070927

Scholars & Rogues: Medicare Rx

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The well-versed people over at Scholars & Rogues have a short, but interesting nugget of news about an October 1, 2007 deadline for tam...

MSN Lifestyle: Boomers

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Wouldn't you know it? Microsoft has a special place just for us. After all, the Big Boss is +50 himself now. Have a look at MSN Lifesty...

Boomerzest

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I would give Boomerzest more than a mention, but its opening barrage of loud and unpleasant sound (music?) drove me away before I even star...

"Better Than I Ever Expected"

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Fellow Blogspot blogger, Joan Price , hasn't escaped The Boomer Beat's notice with her refreshingly candid blog on +50 sex and sexu...

We're one of "them."

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The Boomer Beat notes that AOL has a Baby Boomer category on the home page of its personals mini-site . It appears we Baby Boomers fall in...
20070926

BoomerRadio.com

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There is no question that music leaves its mark on every generation. That arguably applies to Baby Boomers more than any other cohort in his...

A Quick Look Back

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What significant events occurred the year you were born? (Although the Boomer Initiative web site now appears defunct, The Boomer Beat ap...
20070925

Rock'n'Roll (Not iTunes, but Amazon!)

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Where would rock'n'roll be had Baby Boomers not resisted and fought the establishment? (Remember when you could see a Grateful Dead ...

Grandma on Facebook & MySpace? Say it ain't so!

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Just in case you were wondering, Web 2.0 is not leaving baby boomers or more mature adults entirely behind. This article points out that old...

Karma Queens? Geek Gods? Denim Dads?

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I must have missed many new things in recent marketing research. Otherwise, why would I not have heard of Karma Queens, Geek Gods, Innerpren...

"Ain't No Stoppin Us Now!"

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Beverly Mahone , author of the book, Whatever! A Baby Boomer's Journey Into Middle Age, has announced the first annual Baby Boomer Girl...
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