Jay Advertising is launching a separate creative unit within the agency called Passageways dedicated to building brand loyalty among Baby Boomers.
Often overlooked in companies' media targeting and messaging, Baby Boomers actually control nearly half the nation's disposable income and almost two-thirds of the wealth. Nevertheless, analyses indicate that companies target only about 10% of their media budgets toward this biggest spending demographic.
The news release continues here...
The Boomer Beat is a wayfinding station for the now "young at heart." Specifically targeting the well-known demographic population termed the baby boomers, The Boomer Beat hopes to serve as a nexus of news, information, links, tips, advice and even more for those born in the years 1946 through 1964. Although we may not always have the answers, the asking of questions is welcomed and encouraged.
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