Wouldn't you know it? Microsoft has a special place just for us. After all, the Big Boss is +50 himself now. Have a look at MSN Lifestyle: Boomers, a micro-site developed by Microsoft.
Do you find the pickings there as sparse as The Boomer Beat does? Microsoft, just pretend Bill Gates plans to be a frequent visitor to the site himself. (Isn't he supposed to be retiring soon?) Is that all you would deliver? Would Bill find it worth anything more than a few or occasional clicks? Answer: No.
The Boomer Beat is a wayfinding station for the now "young at heart." Specifically targeting the well-known demographic population termed the baby boomers, The Boomer Beat hopes to serve as a nexus of news, information, links, tips, advice and even more for those born in the years 1946 through 1964. Although we may not always have the answers, the asking of questions is welcomed and encouraged.
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