Baby Boomers Online, But Not Socializing?

They have never really figured us out, and still cannot. (They? Marketers.)

In the rapidly expanding world of online social networking, "baby boomer" has become the latest buzz term.

Once seen as the exclusive realm of teens and college students, social networking sites catering to those kids' parents and elders have been amassing on the Web. What isn't clear is whether that graying generation wants a Web site of its own.

Despite receiving backing from venture capitalists, most social networking sites for baby boomers don't command the kind of traffic MySpace and Facebook do among people 45- to 64-years old, according to data supplied by online metric company comScore Inc.

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